Certificate in Digital Marketing
Under Graduation Certificate Program

Top Skills You Will learn

You'll learn about Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, SEO and Digital Campaigns. Also, at the end of each session, you'll be given assignments that will increase your chances of being practical and will help you get hired.

• If you wish to enroll for a complete course on Digital Marketing Certification Training, AIITM has a specially curated UG Program in Marketing with Specialization in Digital Marketing which will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.
• Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
• Become competent in planning, managing, and executing integrated multi-channel campaigns
• Lead digital marketing teams and digital marketing initiatives for your organization
• Understand how digital marketing disciplines all work together and how to optimize your use of each one

Scope & Need of Digital Marketing in India

The scope of digital marketing in India picked up right from its introduction because of its ability to market products and services to a larger global audience at affordable rates.

The choice of advertising your products online to only those who fit your target audience criteria or remarketing your ads specifically to people who showed interest in the past was one of the many reasons why marketers shifted to digital marketing. And to top that off, since the covid-19 crisis hit the world, digital marketing was being adopted by companies small or large because it proved to be one of the most effective ways to conduct marketing campaigns even while their audiences were stuck at home.New digital marketing trends kept emerging and there was no stopping. Digital marketing truly helped many businesses survive and re-establish themselves in these testing times.

1. What do you mean by digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

2.How many types of digital marketing are there?

Digital marketing can be broadly broken into 7 main categories including:

1. Search Engine Optimization
   
2. Pay-per-Click
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Marketing Analytics

Syllabus of DM (Certificate in Digital Marketing)